Our Work
Flex & Fitness – Paid Social Campaign
The Brief:
Flex and Fitness wanted to run a marketing campaign to increase gym membership. An already established gym in their local area of Manchester, Flex and Fitness were seeing a slow year-on-year decrease in memberships and wanted to run an offer for new memberships in the new year.
The Activity:
With the implementation of a Facebook pixel being applied to the client’s website, we were able to optimise towards conversions across Facebook & Instagram using video content capture by our videographer showcasing their gym. Targeting a four-mile radius, we applied broad audience targeting reaching users engaging with gym related content, and applied custom audiences to retarget users who either engaged with their content or visited their website. To allow split testing we suggested to run two creatives with separate offers of either a free personal training session, or a free circuit class. This allows us to identify the more popular offer and allowed Facebook to optimise the better performing ad.
The Result:
Our weekly reports were able to show the client exactly how many new gym memberships were generated from the activity, with the free circuit class being the more popular. Each stage of the sign-up process on the client’s website was reported on with the recommendation during the campaign to also display that there was no payment required from members for 30 days, which all led to present a 700% return on advertising spend to the client.
Bella Italia – Mobile Advan and Online Display
The Brief:
Bella Italia wanted to raise awareness of their new restaurant opening in Glasgow, having recently moved premise.
The Activity:
With limited access to out-of-home sites that were within close proximity to where the new restaurant was located, we recommended advertising on a mobile ad-van which drove around the shopping mall informing people of their new premise inside the mall. This activity was also supported with a highly geo-targeted online campaign generating further impressions to frequent shoppers.
The Result:
Bella Italia had received a report outlining how many impressions had been served, including a map of the route the mobile ad-van had drove during the opening times of the restaurant, and agreed this campaign provided enough awareness to support a successful restaurant opening.
Specsavers – Digital Out-of-home Campaign
The Brief:
Specsavers wanted to promote an offer to parents during half-term offering free additional glasses to children.
The Activity:
Applying shopping mall data, we recommended digital six sheets across multiple indoor shopping destinations as researched showed that more families shop at indoor malls based on the facilities the destinations offer for parents. The six sheets were all within walking distance to the stores, ensuring we reached people while they were making their final purchase decisions.
The Result:
With reports showing that each six-sheet overplayed by an average 20%, the client was happy with the performance and the outcome of the campaign. This activity was re-pitched and booked again during the following school seasonal holiday period.
Lancashire Farm – Programmatic Out-of-home
The Brief:
Lancashire Farm wanted to generate local awareness using digital out-of-home advertising. With a restricted budget, the client had enquired about one particular digital six sheet close to their Factory that was also within close proximity to a store that stocked their product, and highlighted they wanted to use creative their internal team had created.
The Activity:
After recommending a programmatic buying model, the client was able to advertise across three sites within their budget that were all close proximity to the supermarket that stocked their product. We suggested layering on weather targeting to ensure the advert appeared during warmer days, which they deemed the more appropriate condition to influence buying decisions. By supplying the client spec and a best practice guide, they were also able to keep creative costs to a minimum.
The Result:
Overall the client received more advertising than anticipated in terms of locations, and were advertising at a more convenient time for when people are more likely to purchase their product. The client continued the activity for several months after, as the value they had received had exceeded their expectations.
